The execution of our first t-shirts started back in 2022. An idea that started in 2018 in a private closed account was finally shown to the public. It sounded terrifying to open up to the world so I kept sharing my research and development to f&f only. All those years to take up some courage were actually ideal. It left a lot of room for maturing creatively, there was simply no pressure at all. 2022 was a year of dramatic progress, the first t-shirt was designed. A limited run of 30 tshirts were screen printed locally

As we develop our brand, we are aware that the very first product choices are key to success. We need to choose products that are economically feasible to our budget, with a sustainable profit margin, and that our manufacturer can produce in smaller quantities. A tote bag is an interesting product in that sense, because stock is not split between sizes, only one pattern needed, and it aligns very well with our direction at the moment. WRITING IN PROGRESS